Jingdong Jia is the Vice President of Branding at vivo, responsible for vivo’s global brand and product strategic planning. In this role, Jia also oversees the company’s marketing and product promotion in China. With more than 15 years of experience in the consumer goods and consumer electronics industry, Jia is seasoned in strategic planning and construction of brand and product communication systems.
Since joining vivo in 2017, he has led the company’s business strategy upgrade, set a clear strategic direction for vivo’s brands and product series, and steered the efforts to establish a strategic partnership in mobile imaging technology between vivo and ZEISS in 2020. Since 2021, Jia has been in charge of the branding sector of vivo.
Jia graduated from Nanyang Technological University in Singapore in 2007 with a Bachelor’s degree in Materials Science and a Master’s degree in Humanities and Social Sciences.
