Michelle joined Purcotton in April 2021 as vice president of Sales and marketing, and is responsible for building the brand Purctton to be well recognized as Chinese trusted brand. Purcotton is a 13 years old Chinese brand that belongs to Winner medical group. The brand is to advocate the healthy and sustainable cotton product life style, with over 40 millions members.
Prior to Purcotton, Michelle was the national Sales general manager of OLAY, Procter & Gamble, Greater China. In this role, she led theentire sales team on skin care category growth, developing and executing the go-to-market strategy of the product innvoation in all channels including Ecommerce, department store counter and retail channels. Michelle is a senior sales leader with 18 years experience in China and global market withe a track record in turning around underperforming business , go to market success of new innovation and leading a big organization in complexed business challenge.
