Joshua Zhang has over 20 years of consulting and research experience, and has served as the general manager of the big data business department of an internationally renowned market research company. Focusing on user satisfaction survey and uplift, as well as researches on big data, innovation, brand, consumer behavior and attitude, shopper and other fields. He has been committed to strategy development and implementation. He incorporates experience design, data analysis and digital strategy, develops strategies into corporate management and transformation so as to achieve organization digital experience management .