Fang Cai is a seasoned research professional in digital marketing. She graduates from Beijing Foreign Studies University, and got MBA from Tsinghua University. She owns more than 17 years’ experience in market research and digital marketing. She’s deeply aware of the global Internet industry and wide exposure to CDP, digital advertising eco system，thoroughly understands status quo and trends of e-Commerce，OTV and OTT.
Before YOYI TECH,She was the VP of China in comScore, in charge of sales and marketing of all comScore products in China, including audience insight, media measurement, ad tracking & validation, brand protection solution for programmatic etc. Previously She also worked in several research consultancies such as iResearch, Huicong Dun & Bradstreet, Huaxia Dun & Bradstreet etc.
