Ms. Huang Lijia is now fully responsible for the work related to the SAIC-GM-Wuling platform user content and knowledge empowerment platform – LING Sense Research Institute.
Ms. Huang Lijia has more than ten years of practical experience in brand communication, product promotion, and advertising media. In recent years, she has focused on digital research work such as industry trends, consumer insight, and industry-wide digital marketing analysis. In 2020, she had an insight into the excellent marketing opportunities and communication positions of Wuling Hongguang MINIEV, a popular new energy car, and put forward the idea of “advertising effect evaluation model”, saving millions of advertising fees every year. She explored and verified the “Seven Swordsmanship” in practice, and realized the efficient delivery of Douyin masters.
In 2022, he co-founded the LING Sense Research Institute, which is committed to building a resource integration platform linking brand marketing growth and growth operators.