Avril is currently the Brand General Manager of Boitown, and is responsible for the overall business strategic layout and sales planning, meanwhile, formulating the brand marketing strategy and promoting the implementation of brand marketing activities.
She has been deeply engaged in the beauty industry. Before joining Boitown, she was the head of the the Tiktok E-commerce emerging beauty brand operation, and responsible for the business growth of more than 100 brands. She helped these brands sort out their business models, won the marketing cases and summarized operation methodology. She built a virtuous circle of the beauty industry ecosystem in Tiktok.
At the beginning of her career, she worked in the Syoung Group, incubated a 800-million online self-owned brand from 0 to 1, and very familiar with the brand building process.
