Stars Liu is the general manager of Wenheyou Food Company,responsible for the strategic development and management of Food Company.
Before joining Wenheyou, Mr Liu worked in the advertising Management Center of Hunan Radio and Television Group, engaging in consumer retail industry for 10 years, it provides services to global 500 consumer brands and retail enterprises, including Coca-Cola, Easy Joy, etc.
From the traditional retail to the era of e-commerce,Mr Liu combines the characteristic culture of Wenheyou enterprise with the in-depth insight of users and applies it to the products,successfully created “Wenheyou Crayfish” as the head of the product line, and achieved the first place in the sales volume of crayfish category on Tmall in 2022.
How to provide quality, delicious and interesting products to consumers, is the long-term strategic development direction of Wenheyou Food.
