How to transcend the dimension of time and space to become the brand consumers love? How to build a hit in a everchanging and competitive market? As a brand, we are just like thinlad. There are many factors in the competition. The real breakthrough is to transcend the time, which requires the spirit of long-termism, adhering to brand building with the concentration of long-distance running, and assuming social responsibilities. At the same time, the spirit of innovation, constantly meeting different needs of consumers is needed. Fan Jia, President of Global Safeguard Franchise will share that how Safeguard has been able to grow with generations of consumers over the past 30 years, and constantly meet consumers’ ever-changing health needs,in the end guarding the health of thousands of families.

Digital marketing is at an inflection point, and almost all can feel strongly that the old cycle has quietly ended and a new cycle is beginning. The first thing we should do to deal with changes is to keep unchanged. The growth of consumers will never change, and opportunities always exist. Such dynamic traffic is required for healthy business growth. The users and content with vitality on bilibili will generate greater commercial value. The brand not only needs to refresh the cognition of bilibili, but also needs to upgrade the marketing strategy on it, and harvest the growth dividend of bilibili with the vitality of traffic, realizing whole link coverage from brand to business and long-term growth that breaks through the brand life cycle.

Scattered marketing links, difficulty in integrating resources, and low operational efficiency are the challenges faced by many enterprises. When we analyze the problem in depth, we will find that the reason is that the nature of growth has changed. In the face of fierce competition, the new idea of synergistic growth of scale, quality and efficiency can provide more impetus and certainty to the business.
Ocean Engine integrates the platform advantages of full content, whole-link, full scene and full data to help enterprises link marketing and operation, and truly achieve integrated full growth.

For past years, companies who involves into marketing digital transformation encounter with increasing challenge while benefits from public domain keep diluting in China market. Brands who have been eager to build proprietary consumer data asset are requested to unveil value creation possibilities.
Digitalization has been AB-InBev APAC strategic pillar, where solid progress has been made upon 1P CPD construction and consumer data value creation. With consumer-centric mindset, AB-InBev leverages leading-edge data-enabling tech and tools to consistently explore where business value can be generated, which include but not limit to media effectiveness improvement, innovation incubation, and brand private domain close-the-loop commercialization. Colin Zhang, AB-InBev APAC Data & Digital MKT head, will share digital transformation framework and use case with recent endeavors.

In the VUCA era of marketing, brand marketing faces multiple challenges. How to achieve current growth with long-term thinking is a common proposition. Kuaishou combines the needs of current customers to dig deep into the ecological characteristics of its own new market. Through the in-depth integration of content and commerce, and the improvement of product efficiency on the product sales link, Kuaishou continues to release 600 million monthly active platform business increments for customers.

With the rapid popularization of the Internet, CTV is developing rapidly all over the world. Now New TV (including OTT, IPTV and DTV) has covered more than 90% of Chinese households. New TV can bring marketing value of family scene，family consumption decisions and immersive communication environment make New TV marketing more deeply.
As a digital media, New TV can meet the personalized marketing demands of brands. Various innovative marketing strategies such as incremental reach, big day, precise marketing, programmatic Ads and content marketing have been maturely applied in New TV.

In the Hongguang MINI Trendy Ceremony, a complete online and offline marketing case of “brand-user-product” was successfully created.
1. Through the insight of user big data, discover the hotspots of interest of users in “fashionable change”, form a wave of small new energy vehicle trendy change, and then implement offline trendy activities with users as the protagonists
2. Online media release, KOL leadership, user and car owner content co-creation, dealership, direct sales store marketing empowerment, etc. to form a multi-in-one matrix layout.
3. “Socialization breaks the circle”, builds the influence of the circle, and realizes the maximum communication of the whole network, all channels, and all-round content marketing.
4. Based on the communication data insight of the trendy activities, the macaron version of the new color was jointly created and launched, and the Hongguang Mini convertible version was detonated in succession. We will fully implement the concept of “Trendy Creation”, and form a socialized marketing event for the whole people of communication co-creation, content co-creation, and product co-creation.

You need a standardized methodology and holistic tool to demonstrate the application values of CEM. How to optimize customer satisfaction and loyalty? How to increase the value contribution of customers and develop good word-of-mouth? The solution falls into these 4 steps: Interaction, Insight / Prediction, Action / Operation, and Evaluation.

In the era of limited resources, how can brands break through the internal competition and open up new consumer markets? Maintaining “presence” is the key to successful brand marketing. When hot issues of social concern arise, Weibo will work with brands to seize the opportunity for phenomenal growth.

Nowadays dairy industry is constantly and rapidly evolving. As a consumer-centric, innovation-driven company, Yili is leveraging digital technology to establish closer communication channels with consumer and strengthen the ability to gain insights into consumer and innovation trends. Moreover, Yili has formed up the consumer co-creation mechanism and deepen the “universal, all-scenario, full-life cycle” consumer-value operation. Yili is accelerating digital transformation to unlock the value of various types of data, from reshaping consumer experience to optimizing the end-to-end operations, which is driving the cost reduction and efficiency and quality improvement, as well as boosting innovation.

Facing the uncertain 2023, H&H Group is based on the multi-brand, multi-category, and multi-channel development strategy, and creates an innovative and differentiated high-end product matrix through the closed-loop approach of full-link value. It accelerates the group’s digital transformation and realizes the breakthrough of innovation in 2023. Kyo, CDIO of H&H Group, will bring H&H China’s digital transformation practice and thinking from multiple perspectives such as digital transformation planning, category portfolio strategic positioning, DTC private domain construction, and data integration.

With the advent of the digital economy era, enterprises have entered the fast lane of digital transformation. However, most brands are facing pain points in their digital transformation. They are trapped in data “islands”, and the entire link is fragmented. How to use data and technology to empower, through global marketing solutions, Helping businesses achieve sustainable growth and breakthroughs becomes the key.

With the progression of the industrial economy, global population increase and human social activities, the global environment becomes worse. Environmental deterioration problem such as global warming, extreme climate etc already threaten the human-being’s life. It indicated that each of us and the enterprise as global citizen should take the responsibility of earth environmental protection. In this session, Michelle Liao, the vice president of Purcotton will bring us a case sharing on building a sustainable brand, from product innovation, consumer experience, to consumer advocacy, and achieve sustainable growth.

When Stable Diffusion and ChatGPT rise rapidly, and when ERNIE Bot launches in JIDU Automobile, people now better understand the definition of robocar about “free movement, free communication, and self evolution”. The JIDU robocar from the metaverse is becoming a reality. The vision and technology of Metaverse are reshaping products, marketing and user experiences.

Have you ever thought about where your future customers will buy your products? How will your future customers interact with your brand? What kind of expectations and feelings will your future customers have for your brand? Metaverse and Generative AI such as ChatGPT are changing the game rules of marketing!

Metaverse is a virtual digital world where people can play, socialize, create and consume with different identities and roles, and thus generate technologies such as NFT that tokenize virtual items and rights. Generative AI (such as ChatGPT) are technologies based on deep learning that can generate various types of text, image, audio and video content, providing rich materials and services for metaverse. These two combined bring unprecedented opportunities and challenges for marketing.

Today, Meta’s apps makes up one of the world’s largest social networks with 3.6 billion MAU. The most popular consumer trends on social media right now should be inspiring, stylish, showy, creative and functional. Michael, Vice General Manager of Meta Greater China, will introduce you to Meta’s new social world at GDMS.

As a global creative and cultural industry promoter, LINE FRIENDS is actively deploying a new pattern of content ecology. With a rich IP brand matrix, original IP incubation capabilities, and world-renowned content creation capabilities, LINE FRIENDS continues to expand the boundaries of content. And create more possibilities for its IP and original content to enhance the comprehensive competitiveness in the metaverse era and user stickiness among young consumer groups.

In the digital age, the metaverse marketing concept is showing explosive growth. Young people, represented by the post-95s and post-00s, are born with genes to seek virtual value, and they are keen to create and consume digital products and services such as virtual avatars. As a leader in the beer industry, CR Snow, with the blessing of metaverse technology, has created a very challenging character design, appearance, world view, and even a complete character story line for the virtual challenge officer LimX of Bravery World. This provides him with more room for imagination in the fields of metaverse marketing and product innovation in the future, allowing the brand to successfully establish a new emotional connection with Generation Z.

Yunnan Baiyao, a century-old pharmaceutical company and the first brand in the dental market. Bring the elements of national essence into the meta-universe world by taking the advantage of the rising opportunity of the national essence toothpaste in order to unify the product effect and sales.

Amidst social media platform changes, budget cuts and a cost of living crisis, how to execute on a social media marketing strategy to sustain brand’s growth? Leverage social media data to define your brand’s ideal content mix, in line with your real customer needs. To stand out in social, you also need to build a data-driven content distribution strategy to boost your brand impact and convert more sales.

Face the uncertain market with definite efforts and provide users with warm companionship.
Growth against the trend is the desire of every company and brand in the current complex market environment, but it is not the way to achieve the goal. Since its establishment, SUPERMONKEY has been based on user insight and insisted on providing value to users. SPERMONKEY believe in doing the right things, public praise and growth are the bonuses that come with it.

Kikko will share with you, from brand planning to marketing activities, from products to communication, how SUPERMONKEY provides people with warm companionship.

We often say “content is king”. But with the emergence of all kinds of tools, when content production has never been easier, is it really the case? In recent years, only good content has gradually been unable to meet the high requirements of business transformation, and injecting “sharing genes” into good content is the key to breaking the situation. Having been deeply involved in the social media management (SMM) industry for many years, KAWO will combine industry insight and detailed data analysis to dismantle in detail how to combine “sharing genes” with good content more naturally. KAWO will also help brands “avoid pitfalls” in content operations to further drive business growth.

During the pandemic, Consumers have become more and more careful about brand choice in their purchase process. However, a brand is like the combination of one’s personality. Therefore, the differentiated brand orientation advance brand building and recognition in buyers’ mindset. Libresse 薇尔 consists to convey the brand view of “Don’t hide your period”, and introduce the outstanding products with the character of “Dynamic fit”.

The NBA is committed to linking the world and inspiring people with the power of basketball. How does the NBA use sports marketing and fan communication in the z-generation, how to conduct online and offline fan activities through the NBA flagship store, and how to provide fans with comprehensive product choices through a wide range of authorized partners. Ricky Tong, vice president of NBA China, has accepted the invitation of the GDMS Committee and will deliver a keynote speech entitled “Sports Marketing under New-emerging Consumer Trends.

With the gradual disappearance of traffic dividends today, every brand hopes to control the fate by their own instead the platform.
However, with the background of stock economy, brands should not only achieve “media flow”, but also need to realize “media retention”, which means not only focus on short-term single customer acquisition conversion, but also pay more attention to a longer range in more other dimensions such as repurchase customers, user precipitation and customers’ connection.
In the private domain scenario, brands need to pay more attention to the relationship between users and brand itself. By the operation of livestream and video posting, it can effectively unite WeChat social ecology, and continuously attract the attention of target market to keep the customers in private domain.

1. What is enterprise user assets
2. Why should we look at user assets with compound interest thinking
3. Cost reduction and efficiency increase practice 1: Efficiency optimization of public domain delivery
4. Cost reduction and efficiency increase practice 2: more transparent and controllable new product testing
5. Cost reduction and efficiency increase practice 3: guide users into the store at a lower cost
6. Cost reduction and efficiency increase practice 4: More efficient user community construction and activation
7. Cost reduction and efficiency increase practice 5: Lower cost KOC incubation and PUGC
8. Cost reduction and efficiency increase practice 6: More operable user label precipitation
9. Cost reduction and efficiency increase practice 7: Design more valuable member operation activities

Publication of The 2022 Food and Beverage Industry White Paper

Data decoding：The new trend of high-end luxury beauty consumption in 2023

New retail model of catering,Develop prepackaged food according to the catering kitchen process,serve users with the spirit of catering.

Theme interpretation:
In the current situation of the catering industry, WenHeyou is innovating and growing in a new way. Based on the characteristics of corporate culture, WenHeyou has in-depth insight into user experience and provides users with better products and services through content, experience, e-commerce and other ways.
As e-commerce platforms move out of the traditional mode, look for goods from people to people, consumer goods brands are increasingly facing countless choices from users.
E-commerce helps brands find users faster,provide products according to user requirements,provide better service for users.
How to find users, how to design products according to users’ pain points, and ultimately serve users well is the fundamental of e-commerce.

Living in the age of ” Internet-of-Everything”, consumer behaviors become more diversified and personalized.Traditional e-commerce driven by goods is increasingly squeezed by the interest-based e-commerce driven by contents.How to adjust business strategy and to face the new e-commerce situation dealing with increasingly fierce market competition? Laura Zhou, Chief E-commerce Officer from HonestDairy, will build a case for driving reinvention of e-commerce to make it relevant in the new experience age to capture new avenues of further growth.

As a traditional daily chemical enterprise, Liby science and technology business is not only upgrading its products and consumption, but also undergoing its own transformation and upgrading. Nowadays, Liby is through digital transformation to better empower partners and connect consumers, and gradually transform into a science and technology business guided by digital price. Livestreaming is an important tool to empower digital marketing ability and transform consumers to operate in private domain. In order to achieve this goal, Liby science and technology has created compound professionals in livestreaming through the systematic training of live streaming, and formed a livestreaming sinking echelon from the group to distributors to shopping guides.

The competition in the household appliance industry is becoming increasingly fierce. How to continue to make efforts in the saturated market environment, expand the crowd assets and realize the brand transition has been a key topic for many traditional mid-range brands. Like many mid-range brands, VATTI is always difficult to break out of the relatively balanced competitive ecology of e-commerce.In this environment, VATTI knew that the only way to realize the brand vision was to find a new path. Therefore, the emerging short video content platform with a high number of daily active users has become the main object for VATTI to seek new targets. How VATTI explores the realization of brand value in this track is the main content to share today.

With the advancement of science and technology, the Chinese cosmetics market has undergone earth-shaking changes, and more and more advanced technical tools and elements are gradually participating in brand building, which affects the development of the entire industry. In just 4 years, the hyaluronic acid technology skin care brand Runbaiyan has achieved a 20-fold increase, and will enter the 1.5 billion brand camp in 2022. Tao Binghong will give a detailed account of the growth process of BIOHYALUX, as well as the technical logic behind the brand positioning of “hyaluronic acid technology repair aesthetics”, and put forward more in-depth thinking on the current development of the cosmetics industry.

The huge impact of Covid19 on traditional offline terminals makes us accelerate our efforts to change. Enterprises seek new ways out, and meanwhile, everyone focuses their attention on digital transformation of enterprises. How does Sogal Group keep growing in the face of Covid 19? How has the new track done? What is the value of terminal digitization?

Once the industry was clasified to durable goods and FMCG according to the consumption cycle of goods. Fast and slow have their own borders, and everyone repeats their own rhythm. With the rapid development of content forms and channels, we need to break the order. Brands that stick to traditional durable goods marketing are being abandoned. Just like “all industries can be done again by Tiktok”, durable goods should break the fixation, do better content, develop products more quickly from the perspective of consumers, and embrace content channels more quickly. In the content era, users don’t differentiate durable goods and fast moving consumer goods. Li will share the secrets of 15 years of “everyoung” marketing to maintain the dominant position of household market.

Content e-commerce has experienced explosive growth in recent years. In the consumer electronics and home improvement industries, Kuaishou e-commerce not only provides global solutions for brand merchants, an efficient closed-loop field from planting grass to harvesting on the site, hundreds of millions of blue ocean people, but also a number of supporting policies, operating methodologies, pan-malls, etc. growth path. The epidemic has changed consumers’ cognition, and the pursuit of “quality” and “healthy” life has become the mainstream. Kuaishou e-commerce will use its unique advantages to help brands launch new products, create explosive products, and break brand circles, complete fan-user-member full-user link management, provide a long-term stable and profitable business environment, and make durable consumer goods no longer difficult to sell .

As the growth of Internet users slows down, brands have also begun to think about how to use marketing and channels to overcome the “big penetration” of brands on the platform. Brands need to rely on big data, accurately deliver products, and increase the penetration of people through product recommendations, so as to achieve rapid transaction conversion. At the same time, through continuous deepening of operation management, the brand continues to improve the service experience covering the entire link of user shopping, and enhance user stickiness, repurchase rate and favorability with the ultimate user shopping experience.

In the era of digital economy, live streaming e-commerce, social e-commerce and interest e-commerce are rising and changing. Meanwhile, e-commerce environment is constantly changing. In this fast-paced era of “flow is king”, how to achieve brand long-term doctrine? Shen Hui will share huge electirc brand on “win by slow, seek long-term development of brand health management, and how to create on-line shopping link of users.

When consumption enters a stock game era, where are the new opportunities for brand growth? Under the positive environment with live stream and metaverse being popular, how to reconstruct the “people, goods, and site” in live stream through metaverse so as to achieve the integration of brand effect and sales during the shops’ live streaming? How amazing can intelligent live stream be? What is its penetration in real-man live stream? Wang Junhua, the founder and chairman of Wenzihui will share cases of actual practice. With a brand new meta-perspective, he will carefully dissect how to promote and achieve the maximization of stream efficiency, supporting brands to grow efficiently and make breakthroughs.

In the era of traffic fragmentation, it is insufficient to leverage only traditional channel and content to win consumer mindset. USHOPAL support its own brands in developing influential content for its product and channel and evaluating them in days and weeks granularity to design campaign for “thousand people and thousand faces”. Facing the trend that main consumers are Gen-Z that seek for personalization, and real premium experience, brand loyalty does not lie in price competition nor product efficacy. Real loyalty is to resonate with consumers with brand’s values and personality. How does brand face fragmented traffic and tight consumption market in the future? How should brands create brand IP labels from a holistic perspective, accurately operate their attitude communities, Cultivate loyal fans of the brand?

The past year, 2022, was a year of rapid rise for YAYA. This brand had almost lost its voice before 2019, but now it has opened a new life cycle online. YAYA has transformed from an old brand into a new power brand, and e-commerce has given it the opportunity to regain its brand voice. The explosive product strategy has become the “winning trick” for YAYA’s live streaming, causing its GMV to soar. The strong back-end supply chain has given YAYA the confidence to “Create Hot-selling Products”.

So, what kind of successful experience in operation can YAYA bring to other merchants? How should brands find new breakthroughs in their marketing strategies at a time when traffic growth is slowing down? Suki Hu, the brand director of YAYA, will talk about YAYA’s product explosion methodology.

How can Inman open 150 stores against the trend in such a challenging environment? How to “break the circle” through new channels such as live broadcast and private domain? How to understand and meet consumer needs? How to grow into a new retail omni-channel brand through digital transformation?
At present, clothing brands not only have to experience the big cycle fluctuations of the industry, but also have to fight against the impact of the epidemic. Qu Jing, vice president of Huimei Group, will share with you that on the basis of the “long-termism” business philosophy, the online empowers the offline and opens up the brand’s global operation.

In today’s rapidly changing business environment, retail brands are actively exploring digital transformation and existing user operations, and actively establishing a stable and intimate relationship with users. Mu Xiaohai, Vice President of JD Cloud, has been deeply involved in the marketing field for decades. As the core brand of JD.com to export technology and services to the outside world, JD Cloud is empowering a large number of top retail brands such as shoes and clothing, beauty makeup, and supermarkets through a series of digital marketing products. He will share how JD Cloud’s digital marketing series products rely on JD’s cutting-edge AI technology and profound retail scene advantages to provide brands with solutions such as brand placement, interactive marketing, and intelligent services. Ultimately, it helps the brand realize the management and service of the user’s full life cycle, and helps the brand grow healthily in the long run.

Following the “beauty economy”, the “sleep economy” and the “art toy economy”, the“perfume effect”has gradually replaced the “lipstick economy”and become the new economic phenomenon in the Gen-Z. The “smell economy” has also been hailed by the investment community as the last blue ocean in the “five sense economy”.
Contemporary young people are actively pursuing “perfume freedom”. And Boitown is committed to achieving “perfume freedom” for the public consumers.

Traffic snatching has entered the stage of stock game in current new consumer market. In the face of fragmented and layered media environment, how can brands? It has become the primary task for brands to establish competition barriers in order to effectively reach and capture users. Good content marketing is still a weapon that can make breakthrough. On the basis of the content, product development and channel sales need to be supplementary to each other to build a brand image that can influence the minds of users.

The consumer of the beauty and personal care industry is expanding, young people are becoming the main force, and personalized needs are further emerging. However, the competition is fiercer, the traffic cost is higher, and the brand loyalty is more difficult to build. How to improve the efficiency of customer acquisition, realize the linkage between branding and effect, and improve the life cycle value of consumers through refined operation? YOYI TECH will share the methodology and cases of using data integration, improving public traffic efficiency, helping brands achieve user&business growth, and achieving user value growth through public-private domain linkage.

With the fading of shelf e-commerce dividends and the rise of content e-commerce, brands have joined the battle of the content track. Short-term direct sales growth is no longer the only indicator to focus on. From medium-term population growth to long-term brand equity growth, brands can achieve resilient growth by paying close attention to short, medium and long-term ROI. Driven by the dual track of shelf content, how can brands seize new growth dividends? How can brands not only seize content outlets but also improve conversion efficiency? How to achieve refined growth through content digitization?

Many FMCG companies are faced with similar problems: how to incubate new products, how to select target audiences, how to select the right products, and how to use the big data to provide brand guidance to produce the right new products thus to improve the probability of successful launch of new products. Through cooperation between Mars Wrigley and Tmall Innovation Center, we have mined a digital driven new product innovation methodology by mining cross category data and restructuring the popularity factors. We have also shortened product production lead time through agile supply chain, and finally incubated two Dove cross-border new products.

the bonus period of live stream is nearing the end. If we put most of our energy into live stream, we will only let the brand fall into stock competition, and may also cause aesthetic fatigue to consumers. How can a brand grasp the current situation and continue to build its own super brand power after its popularity?

In the face of product homogeneity, marketing method duplication, consumer demand iteration, industry volume and other problems and challenges, how to make breakthrough to achieve business growth, has become a topic worth studying.

EMXEE , broke out for 5 consecutive years. The secret of maintaining high growth and ranked the TOP1 of maternal and child maternity track growth is to return to the user- centered mode, continue to carry out in-depth insights and brand value resonance, build product innovation and service collaboration ecology.

From scratch, from 0 to 1, it is not only necessary to create a complete brand kernel and a unique visual system, but also to accurately tap a group of seed users, not only to dig the opportunities of category differentiation and development based on market insights, but also to deeply understand users and analyze their behavior, so as to make accurate and efficient marketing reach, to obtain high exposure at low cost, and thus continuously expand the new brand appearing in the public view This is both a great opportunity and a difficult challenge. Our entry begins with a change in marketing thinking, from the past flow thinking to user thinking, with the form of product content to match the decentralized communication status quo. With high-profile brand advertising to enhance brand power, to do the diversion for the e-commerce platform, not only to create explosive products, but also for the development of the entire baby snacks category, both planting grass and planting trees, constantly strengthening the minds of users while also making the overall category of the cake bigger, so as to seek changes in stability and find the growth potential of new products in the e-commerce channel.

As online consumption continues to heat up and offline consumption picks up, brands need to establish an omni-channel and full-scenario marketing system to reach larger and more accurate consumer groups than ever before. For mother and baby head brands, exploring the high-quality growth of online and offline retail through multi-dimensional content is a business strategy for the Goodbaby International Holdings Limited . Increase brand awareness brand awareness with brand marketing content, and empower e-commerce and offline retail sales with refined high-quality social content. Accurately disseminate product value with live broadcast and other sales field content, and consolidate offline retail with ecological store layout and digital intelligence. So as to fully achieve efficient monetization of brand traffic, attract new customers, repurchase, and improve user retention.