Fanny Fan is currently leading P&G Greater China Personal Cleansing Care and Global Safeguard Franchise. She has been with company for nearly 20 years, with assignments covering baby care, shopper marketing, fabric home care.

Shelley Wang, General Manager of bilibili Marketing Center, is responsible for integrating various media resources of bilibil( an iconic brand and a leading video community with a mission to enrich the everyday life of the young generations in China), providing advertisers with digital media marketing solutions fit for young people.
Shelley Wang has over 10 years of Internet media marketing experience, and has unique understandings of digital marketing, social marketing, content marketing and media integration; Before joining bilibili, she successively worked for Renren and Tencent, creating many excellent digital marketing cases for customers under the changeable network media environment. She will lead the bilibili Marketing Center to create a new digital marketing model for youth in China, providing advertisers with media solutions based on bilibili’s unique youth community culture and online and offline businesses.

Jingdong Jia is the Vice President of Branding at vivo, responsible for vivo’s global brand and product strategic planning. In this role, Jia also oversees the company’s marketing and product promotion in China. With more than 15 years of experience in the consumer goods and consumer electronics industry, Jia is seasoned in strategic planning and construction of brand and product communication systems.
Since joining vivo in 2017, he has led the company’s business strategy upgrade, set a clear strategic direction for vivo’s brands and product series, and steered the efforts to establish a strategic partnership in mobile imaging technology between vivo and ZEISS in 2020. Since 2021, Jia has been in charge of the branding sector of vivo.
Jia graduated from Nanyang Technological University in Singapore in 2007 with a Bachelor’s degree in Materials Science and a Master’s degree in Humanities and Social Sciences.

With 15 years of marketing strategy and integrated marketing experience, long-term service to the internet and e-commerce industries, and a keen understanding of online advertising in China and the globe, he currently works at Ocean Engine, where he is responsible for the branding and marketing of the Ocean Engine platform.

Kyo has 19 years of IT and Digital management experience, served in many Multi-National Companies such as Coats, Wrigley and Mars with appointments on various Digital and IT roles.

Kyo started his career as Coats Management Trainee at 2003 and dip into Enterprise ERP. He joined former Wrigley at 2007. From 2007 to 2010 Kyo was responsible for SAP’s project implementation and service management in various markets globally. Since 2011, Kyo has overseen Wrigley APAC IT strategy and related solutions deployment on Supply Chain, Finance and HR business domains. In 2005, as IT head he joined Wrigley China Leadership Team and toke overall responsibility on IT strategy and service management for China market.

From 2017 to 2018, Kyo led and completed the integration of core business processes and related IT systems in China for Mars Chocolate and Wrigley segments. In early 2019, he was appointed as Mars Wrigley APAC Region CIO, looking after China, Australia, India, Developing Asia and Middle East Africa Digital Technology team for Mars Wrigley segment, sitting-in regional leadership team and partnering with other C-suits / VPs and Mars Corporate l Digital Technology team on driving digital transformation cross all business domains, especially for new business model reinvention by leveraging digitalization and data on Sales / Route-to-market and Supply Chain, enterprise digital capability, digital culture building and mindset shift for China Region.

At August of 2021, Kyo joined H&H Group, appointed as Group Chief Digital and Information Officer, Leading H&H Group global informatization and China Region digital transformation.

Colin Zhang joined AB-InBev APAC in July 2022 as Head of Data and Digital Marketing, and is responsible for leading China DDM team to build a leading consumer digital transformation strategy with China context and also a business PMO to live the strategy with change management.

Colin is a seasoned marketer and strategist with 12 years exeprience in China, with a track record in launching omni-channel marketing endeavors and digital marketing innovations, and delivering ground-breaking marketing campaigns.

Prior to AB-InBev, Colin was Omni-channel & Digital Marketing Director, for Mars Wrigley China. In this role he led the entire chocolate/gum/mint/fruity confectionary category omni-channel growth strategy, as well as the customer marketing & consumer operation agenda.

He holds a Bachelor of International Political Economy(IPE) & Economics, from Peking University, China and an MBA from Tsinghua University, China.

Ms. Abbie is currently the Director of McDonald’s China Marketing Communications and Social Media Editorial Department, responsible for the external publicity and communication of McDonald’s marketing activities in mainland China, as well as the strategic planning and platform management of social media.

Under the leadership of Ms. Abbie, McDonald’s social media strategy has continued to evolve, and the social media matrix has further expanded. From 2022, Ms. Abbie’s team will successfully integrate McDonald’s global social media strategy – Fan Truth into local social media operations. The Weibo, Bilibili, Xiaohongshu and other platforms under its management have been iterated in terms of content and traffic, further consolidating McDonald’s leading position in the field of social media marketing.

Before joining McDonald’s, Ms. Abbie worked in international well-known public relations companies such as Edelman, and has rich experience and mature professional skills in the fields of corporate communication, marketing communication, event planning, media communication, and crisis management.

Ms. Abbie graduated from Shanghai University of International Business and Economics in 2011 with a bachelor’s degree in management.

Carol has more than 15 years of experience in brand marketing, which has worked in Group M, Youku and AddNewer Technology. She has continuously served many well-known brand of FMCG such as P&G, L’Oreal and Libai . From online TV to CTV, Carol has been providing customers with innovative brand marketing solutions. Especially in digital advertising, Carol is good at improving the accuracy and effectiveness of advertising marketing through data insight and technical strategies.

Ms. Huang Lijia is now fully responsible for the work related to the SAIC-GM-Wuling platform user content and knowledge empowerment platform – LING Sense Research Institute.

Ms. Huang Lijia has more than ten years of practical experience in brand communication, product promotion, and advertising media. In recent years, she has focused on digital research work such as industry trends, consumer insight, and industry-wide digital marketing analysis. In 2020, she had an insight into the excellent marketing opportunities and communication positions of Wuling Hongguang MINIEV, a popular new energy car, and put forward the idea of “advertising effect evaluation model”, saving millions of advertising fees every year. She explored and verified the “Seven Swordsmanship” in practice, and realized the efficient delivery of Douyin masters.

In 2022, he co-founded the LING Sense Research Institute, which is committed to building a resource integration platform linking brand marketing growth and growth operators.

Joshua Zhang has over 20 years of consulting and research experience, and has served as the general manager of the big data business department of an internationally renowned market research company. Focusing on user satisfaction survey and uplift, as well as researches on big data, innovation, brand, consumer behavior and attitude, shopper and other fields. He has been committed to strategy development and implementation. He incorporates experience design, data analysis and digital strategy, develops strategies into corporate management and transformation so as to achieve organization digital experience management .

Deep dive into the tracking of multiple industries such as fast consumer goods, education, luxury goods, beauty, games, etc., taking industry data and brand marketing analysis as the core driving force, providing verification basis for the formulation of operation strategies and business strategies, and promoting the development of full-channel business.

Working in the data industry for 20 years to explore data value for business challenges. In 2019 Tiger joined Yili Group, leading the dedicated team to build in-house original capabilities to drive digital transformation.
Previously, Tiger has held different management positions at Alibaba and Kantar where he created new data-driven business and applied data-technology to help established brands grow e-commercial business.
Tiger got his PhD from Renmin University and had rich experience in big data business strategy, big data product design and organization capabilities development.

Wang Yingbo Co founder of Beijing Fancy information Technology Ltd
He has nearly 20 years of frontline sales and management experience in the marketing industry, is good at exploring customer needs, combining product resources to create new sales models, and creating more value for customers. He has successively worked in Focus Media, Pinyou Interactive, and other enterprises. He has served well-known domestic and foreign enterprises such as Procter&Gamble, Mead Johnson, GAC Honda, Pulsatile, Unity, Real Kung Fu, Sanjiu Pharmaceutical, Prudential Life, and other major 4A and local agency companies.

Michelle joined Purcotton in April 2021 as vice president of Sales and marketing, and is responsible for building the brand Purctton to be well recognized as Chinese trusted brand. Purcotton is a 13 years old Chinese brand that belongs to Winner medical group. The brand is to advocate the healthy and sustainable cotton product life style, with over 40 millions members.

Prior to Purcotton, Michelle was the national Sales general manager of OLAY, Procter & Gamble, Greater China. In this role, she led theentire sales team on skin care category growth, developing and executing the go-to-market strategy of the product innvoation in all channels including Ecommerce, department store counter and retail channels. Michelle is a senior sales leader with 18 years experience in China and global market withe a track record in turning around underperforming business , go to market success of new innovation and leading a big organization in complexed business challenge.

Meta’s Vice General Manager of Business Development in Greater China, Michael Chen Zhen, graduated from Zhejiang University and Fudan University. He used to work in the key customer department of Baidu and has rich experience in Internet advertising marketing at home and abroad.

As one of the earliest employees to join the China SME business, Chen and his team are responsible for Facebook’s business development and partner channel expansion in China, strategically driving new customer growth and partner solution performance in the e-commerce, gaming and app industries.

Committed to making China “smart”, “sell” to the world.

Freddie Wang is Retail & Consumer Goods industry lead at Microsoft Greater China, responsible for Microsoft’s Retail & Consumer Goods market strategy, solution ecosystem, and key customer relationships in Greater China.

He has been working at Microsoft for nine years, during which he led Microsoft’s ecosystem development and business transformation in the retail and consumer goods industry, and has unique and in-depth insights and practices on China’s “new retail” development and the digital transformation of the retail and consumer goods industry. He has helped many large retail enterprises achieve intelligent and digital customer marketing and supply chain, and served as an external chief consultant to guide multinational executives on planning suggestions and project investment decisions in the field of artificial intelligence.

Before joining Microsoft, Wang Han had more than ten years of experience in management consulting. He served as a consulting director at internationally renowned consulting firms such as Accenture and Ernst & Young, serving large retail, consumer goods, and manufacturing enterprises, helping customers achieve strategic transformation and performance improvement in domestic markets, as well as Southeast Asian and European markets.

TJ, Head of IP ENTERTAINMENT, LINE FRIENDS CHINA

Served as the strategic director of the East China region of Xiaomi marketing center, and the digital marketing director of Carat, Dentsu Aegis Group.
Since 2012, he has fully shifted to digital marketing and was committed to brand communication strategies and innovations in the industry.

Since joined LINE FRIENDS, he has continuously explored the development strategy of overseas IP in China. Meanwhile, he’s also actively involved in the innovation of IP marketing and business model. Now he is fully responsible for the brand experience, digital assets and content development of all IP series by LINE FRIENDS.

Ms. Zhao Xiuwen is currently in the China Brand Department of China Resources Snow Beer, and is fully responsible for the formulation of the brand promotion strategy of Super X and the content of the marketing activities of its youthful core single product SuperX. Bravely Breaking into the End of the World can be said to be a classic that is difficult to imitate and surpass among Chinese beer brands. It took 16 years to “break” into its own sky. At the same time, she is also the general director of the Metaverse project of Snow Beer, and she is the first in the beer industry to use Metaverse marketing to open a new way of communicating with young people.

Before joining China Resources Snow, Ms. Zhao Xiuwen worked in Mengniu Group and a world-class 4A advertising company respectively. She also has rich experience in product research and media fields. The practice of all-round marketing and brand management, as well as her own experience of the life circle of the Z era, are the driving force for her to continue to explore and communicate with consumers in order to practice the new world.

General Manager of Product Effect Marketing of Health Product Division of Yunnan Baiyao Group, the postgraduate supervisor of School of Art and Media of Kunming University of Science and Technology, served as judge of National College Student Advertising Art Competition and Academy Award of China College Student Advertising Art Festival.

Ms. Zoe Hu has 9 years’ experience in brand work of Party A. Currently, as the Chief Marketing Officer of Chennuo (Shanghai) International Trading Co., Ltd., she is in charge of brand & marketing strategies as well as marketing activities implementation of Jelley Brown.
Before joining Jelley Brown, Ms. Zoe Hu has been participated in the establishment of several online popular catering brands such as LIST and Grain Full Handmade Rice Noodle with 0-1 brand rapid success experience. With experiences in the operation of mature catering brands such as Pizza Marzano, she operated mature and influential brands synchronously and proficiently from 1-10. At the same time, she also involved in the promotion of the original musical “GHOST” in Chinese market, which generated more than 10 million online figures in 2014.
Ms. Zoe Hu has brand marketing experience from multiple perspectives, such as brand concept building, product and development research, visual promotion positioning, and marketing topic support, etc. She is good at gaining insight into the market under the perfect system concept, so as to find new ways to help the brand accurately capture user positioning. She is a practitioner of refined brand operation and management.

15 years experience in brand marketing and digital transformation. Spend past 5 years to focus on consumer-centric digital OPS, including methodology development, enterprise practice and organization building. Before founded Growthidea with GGN, Jarod acting as the BU commercial leader in one of the China internet giant. By serving the global famous consumer goods company for 10 years, Jarod build the expertise in brand building, category management and development, product lifetime value management, market strategy planning, channel management and KA management.

Jincai Fan is the Senior Director of Marketing Science & Product Solution at Miaozhen System. He has over 10 years of experience in the marketing consulting industry and has advised many leading FMCG companies and automobile companies on their social media marketing strategies.
Jincai Fan is passionate about helping businesses find new and innovative ways to leverage AI and big data technology to facilitate rapid business growth, especially in the field of social media marketing and metric framework design.

Head of SUPERMONKEY brand, is fully responsible for SUPERMONKEY brand strategy formulation and brand marketing.
From internet brand public relations, cross-border to product operation, and then returning to “brand person”, these experiences in different industries have helped me to look at problems from multiple perspectives in my future work. As the earliest user of SUPERMONKEY, because of deep love, I decided to “invest” in myself, become a fellow traveler of this brand and enterprise, insist on doing difficult and correct things, and believe that after the applause, the truly high-quality content and brand will be remembered in the hearts of consumers.

CEO of KAWO, graduated from New York University in 2013 with a double degree in biology and economics. He is a serial entrepreneur in the SaaS industry and is fully responsible for the overall strategy and operation of KAWO. Under his leadership, KAWO received a pre-A round of financing of US$5 million from Sequoia Capital, and in April 2022, it obtained a round of financing of nearly US$10 million led by Tiger Global Fund and co-invested by Sequoia China. KAWO is also one of the most optimistic companies by the judges of the third phase of Tencent SaaS accelerator.

Joe, Vinda Feminine Care Category Director, Vinda International Holdings Limited, is responsible for the business development and brand innovation management of the group’s women’s category. He has many years of experience in personal care FMCG sales promotion and brand management, and has unique insights into consumer group insights, high-end brand creation and product development, digital marketing promotion, and user and private domain operations. He was selected as one of the top 100 annual brand figures in 2022 and the annual contributor to the 2021 China International Advertising Festival Advertiser Ceremony.

In June 2019, he led the team to successfully launch the Libresse brand of high-end sanitary napkins, combining the powerful brand proposition and brand-new product experience to communicate emotionally and functionally efficiently. He helped the brand gain the attention and resonance of the target group, achieved a breakthrough for the brand in the sanitary napkin industry, and promoted the category business to grow by over 100%.

This innovative marketing case Libresse #Menstruation does not hide#has won more than 20 awards, including: the best annual marketing case and 3 gold awards in the Asia-Pacific region of the Oscar SABER Awards in the communication industry, 3 awards in the Effie Awards for Effective Marketing in Greater China, the Longxi Creative Award, and the IAI International Advertising Festival Gold Award, 21st Tmall Golden Makeup Award New Brand Award, 21st Douyin New Brand Award, etc.

Vice President of NBA China, graduated from Fudan University majoring in Radio and Television Journalism, and holds an EMBA degree from Management School of Fudan University. Ricky Tong joined NBA China in 2012 and is currently responsible for commercialization of business related to licensing, sponsorship, merchandising and retail.
Ricky Tong’s career spans across retail, marketing, and IP industries. Prior to joining NBA China, he worked at Adidas China and Jack Wolfskin China as the Basketball Category Manager and the Product Director. He has 16 years of experience in the sports, apparel, and consumer goods industries.

Sarah Xiang joined Philips in 2004 and now takes role as E-commerce leader of Personal Health business unit, responsible for E-commerce sales strategic planning in Ali, JD, Douyin, Pinduoduo and other E-commerce channels. She strives to drive the vigorous growth of E-commerce business, leads the team to achieve ground-breaking milestone, and amplifies brand preference of Philips via E-commerce channels.

During her 18 years at Philips, Sarah Xiang has contributed in various roles among marketing and sales, which cultivated her strategic thinking and rich retail sales experience. She has a deep understanding of Chinese retail market and consumers. With her innovative thinking and profound E-commerce knowledge, Philips E-commerce business will be stepped forward to another milestone.

David Dai joined XTEP in March 2019, serving as the vice president of the company and the general manager of the children’s business department, responsible for the children’s section of the main brand of XTEP, comprehensively promoting the implementation of the children’s brand’s omni-channel marketing strategy and brand marketing activities.

Before joining XTEP, he worked in sales management, market brand management and other fields in fast consumer and footwear enterprises such as COFCO, COSMO LADY and ANTA, and accumulated rich management experience in market operation and brand overall operation.
Prior to Visa, Danielle was Vice President, Beverage Category for PepsiCo China. In this role she led the entire beverage category growth strategy, as well as the marketing & innovation agenda. Before PepsiCo, she was director of Marketing with Ghirardelli Chocolates in San Leandro, CA.  Prior to that, she worked with McKinsey & Co in Atlanta, GA.  Danielle started her career with Unilever.

Over the past 20 years, he has accumulated rich management experience in market operation and brand overall operation. Adhere to the principle of taking consumers as the center, focus on the mind to create brand+products, and build core barriers to brands. In the strategic layout of the special children’s business, with the spirit of “big country children” as the core, we will work together with China Aerospace to create the “millions of children ask the sky plan” and the “jiao yang plan”, which is the first to enter the school sports professional line, to seize the new opportunities, create the “new” layout, and strive to build the professional sports brand that understands children best. The scale of domestic children’s sports brands ranked second, and the growth rate of domestic children’s sports brands in e-commerce Tmall flagship store was the first for three consecutive years.

15 years of brand marketing and service experience in FMCG.In the past six years, focusing on the user growth of low temperature dairy products industry and the upgrading of online experience consumption.

Basing on a deep insight into consumer-market and the user perspective, she works to end-to-end marketing which successfully integrated marketing and e-commerce service. These efforts have promoted the innovation of e-commerce model in China low temperature dairy products industry and bringing HonestDairy a vibrant online consumer market.The E-commerce sales of HonestDairy exceed 100 million in its first two years and its compound annual growth rate has been over 300% for 3 years.

Stars Liu is the general manager of Wenheyou Food Company,responsible for the strategic development and management of Food Company.
Before joining Wenheyou, Mr Liu worked in the advertising Management Center of Hunan Radio and Television Group, engaging in consumer retail industry for 10 years, it provides services to global 500 consumer brands and retail enterprises, including Coca-Cola, Easy Joy, etc.
From the traditional retail to the era of e-commerce,Mr Liu combines the characteristic culture of Wenheyou enterprise with the in-depth insight of users and applies it to the products,successfully created “Wenheyou Crayfish” as the head of the product line, and achieved the first place in the sales volume of crayfish category on Tmall in 2022.
How to provide quality, delicious and interesting products to consumers, is the long-term strategic development direction of Wenheyou Food.

Tao Binghong is in charge of BIOHYALUX’s brand, public relations and marketing, helping the brand upgrade from product marketing to brand marketing. Prior to joining BIOHYALUX,Tao Binghong worked at P&G for ten years, responsible for the incubation of P&G’s new skin care brand, Safeguard, Olay Body and other brand marketing. She had successfully built marketing campaigns with over 100 million, and has also built brands from 0-1.

Qian Ye is the general manager of new retail center and e-commerce of Sofeiya Home Furnishing Group. He has 12 years of experience in traditional home decoration industry
He lead 0-100 new retail business system of the enterprise. In 2021, e-commerce channel performance accounted for nearly 25% of the group’s retail sales, with a scale of over 1.8 billion shipments, managing 500 new retail and Internet business team.He has been a certified lecturer of Taobao University for 20 years, and has been invited to teach in Hong Kong and Singapore on behalf of the industry

Li Chengze is the vice-President of Marketing of Linshi Furnishment Group. He is fully responsible for the development of online and offline marketing strategies and the execution of brand marketing activities in the terminal market.

Prior to joining Linshi Furnishment Group, he was the head of marketing in a nationwide home retail chain, where he was responsible for marketing of home retail in various categories and formats. Previously, he also worked as a reporter in top three metropolitan newspapers in China; In the international 4A advertising company engaged in brand strategy marketing work. He later co-founded two Internet technology start-ups.

Li Chengze has rich experience in marketing, Internet integrated marketing, brand and marketing strategy development. In recent years, he has been focusing on the integrated marketing and Internet transformation of new home furnishing retail brands, and has accumulated rich actual combat cases. In addition, it has won the Tmall Integrated Marketing Award for many years in a row, and won the champion of finished furniture sales on double 11 for four consecutive years, and helped Linshi Furnishment Group realize the digital transformation and upgrade of the brand.

Ms. Li Hao, currently the general manager of Kuaishou e-commerce home furnishing digital operation center, is responsible for the operation of Kuaishou home furnishing/consumer and home improvement industry. She has unique thinking and keen insights into business/e-commerce and industry development trends and home digital industry, and has very rich experience in e-commerce/marketing and business breaking/team building.
Ms. Li Hao has been engaged in commercial retail and platform e-commerce business management for 19 years. She has successful experience in the implementation of corporate strategic transformation, the exploration and practice of Internet + entity business models, trend category mining, group KA brands, cutting-edge brands, and category breakdown. .
Before joining Kuaishou E-commerce, Ms. Li Hao, as the founder of Suning.com, led Suning.com to achieve a breakthrough from 0 to 10 billion scale. She has also worked in Ali for nearly eight years, integrating Ali’s data, marketing, government and other advantageous resources to drive business growth, helping many international brands and domestic big brands find their own business opportunities in Ali.
At the same time, Ms. Li Hao has rich experience in incubation and excavation of emerging categories, and has helped many domestic and foreign brands find new business opportunities.

Ms. Winnie work as Chief Marketing Officer in Guangzhou Kadaixi Cosmetics Co. Ltd. She once worked for Fortune 500 and expert at combining traditional and new social media, let the brand grow fastest in the shortest time.

Ms. Winnie has 20 years experience about marketing management and brand planning, she conducts in-depth research on consumer needs and focuses on brand marketing innovation. She has managed to break a new brand into the top three in terms of sales in the category. Before joining Kadaixi, she was the Marketing Director of Adolph in 2018, helping Adolphe to grow explosively and create a miracle in the washing and personal care market. In 2021, she was the Chief Marketing Officer of Kangaroo Mommy. During the 818 activity on the e-commerce platform of Douyin, She achieved the best sales result in the category of maternal and infant products.

Ms.Winnie graduated from Sun Yat-sen University with a Master’s degree in Marketing.

Mr.Shen Hui, The General Manager of Fotile E-Commerce Group, who is the senior expert in the field of product and business operation.
Mr.Shen Hui has been working on e-commerce for many years, and are committed to creating the ultimate comprehensive experience for online customers and promoting the happiness of millions families.
With the concept of “holding a high-end brand in our hands and Fotile Confucianism in our hearts”, Fotile E-commerce Group has created many over 100 million in vouge products on 618 Shopping Festival and Double 11 under his operation and management. Through these successful cases, Fotile has set the industry benchmark in many areas such as visual, video, livestream, online, and delivery.

Over 15 years of experience in brand strategy and entrepreneurship, working with fashion, beauty startups and fortune 500 companies. William started his entrepreneurial career early on with his own creative brand agency, supporting clients such as GQ, Lululemon, Pepsi, and DreamWorks. Experienced in brand entry and development, leading new brand positioning and product launch for luxury brands into China. He is currently the Greater China General Manager for the niche luxury fragrance brand, Juliette Has a Gun, and operates as the VP of Branding for global luxury skincare such as Chantecaille and Natura Bissé. He currently also is the China Chapter Leader for FAB, the prestigious, global Fashion and BeautyTech startup community.

Brand Director of YAYA. Suki has deeply working experience in the field of e-commerce. She has worked for the third-party e-commerce industry think tank and the leading MCN company in China. She has been in charge of e-commerce marketing projects from multiple perspectives, such as industry, influencers and brand. Nowadays, Suki works in YAYA, focusing on the brand building of YAYA.

Qu Jing graduated from Sun Yat-sen University, and is currently the vice president/director of Guangzhou Huimei Fashion Group Co., Ltd., and a member of the CPPCC in Haizhu District, Guangzhou. In the e-commerce industry for many years, from cross-border e-commerce to physical e-commerce to social e-commerce, looking for new ideas for Internet operations, and breaking through the pain points of the industry one by one. Based on the rich experience in e-commerce management accumulated over the years, he has been invited to participate in the formulation of national e-commerce policies and course seminars many times to offer advice and suggestions for the development of the industry. Aggregating internal and external resources, with keen industry insights and grasping trends, has obtained high-quality media exposure and enhanced the influence of Huimei Group in all walks of life. In addition, he led the Douyin team to build tens of millions of live broadcast rooms from 0 to 1, and deeply explored the live broadcast market. In just one year, he has nearly 700,000 fans, ranking fifth in Douyin clothing intangible cultural heritage products. Since then, Huimei Group has started a new revolution in the era of short video marketing and realized the expansion of marketing in all areas.

Avril is currently the Brand General Manager of Boitown, and is responsible for the overall business strategic layout and sales planning, meanwhile, formulating the brand marketing strategy and promoting the implementation of brand marketing activities.

She has been deeply engaged in the beauty industry. Before joining Boitown, she was the head of the the Tiktok E-commerce emerging beauty brand operation, and responsible for the business growth of more than 100 brands. She helped these brands sort out their business models, won the marketing cases and summarized operation methodology. She built a virtuous circle of the beauty industry ecosystem in Tiktok.

At the beginning of her career, she worked in the Syoung Group, incubated a 800-million online self-owned brand from 0 to 1, and very familiar with the brand building process.

Houpe Hou, Brand Director of FulQun and FulQun Key,is fully responsible for brand building, brand strategy and brand marketing. Ms. Hou graduated from Communication University of China and worked in the field of fashion. After joining the FulQun brand, she set up and led the company’s brand department,quickly helped the FulQun brand to become younger and complete the visual upgrade, and mainly participated in the incubation and building of the FulQun key .

At present, she has accumulated rich industry experience in the beauty and skin care field. Since she took office,she has helped improve the brand image and brand voice of FulQun and FulQun Key, and established a distinctive market positioning and brand advantage.

Fang Cai is a seasoned research professional in digital marketing. She graduates from Beijing Foreign Studies University, and got MBA from Tsinghua University. She owns more than 17 years’ experience in market research and digital marketing. She’s deeply aware of the global Internet industry and wide exposure to CDP, digital advertising eco system，thoroughly understands status quo and trends of e-Commerce，OTV and OTT.
Before YOYI TECH,She was the VP of China in comScore, in charge of sales and marketing of all comScore products in China, including audience insight, media measurement, ad tracking & validation, brand protection solution for programmatic etc. Previously She also worked in several research consultancies such as iResearch, Huicong Dun & Bradstreet, Huaxia Dun & Bradstreet etc.

Shi Yonggang is currently serving as the Vice General Manager of the Innovation Marketing Business Department of , responsible for the overall e-commerce business.

Shi Yonggang joined TSINGTAO in 1994, and his professional experience covers production manufacturing, human resources, and marketing management. He has also served as the Vice General Manager of the former North China Province , and the General Manager of Jiangsu. With rich marketing practical experience and a comprehensive understanding of both online and offline strategies, Mr. Shi has been in charge of Qingdao Beer’s e-commerce since 2018, achieving consecutive years of high-speed growth and defending TSINGTAO leading position in the e-commerce industry.

Shurui Huang ，who graduated from China Academy of arts,has served 100 + e-commerce brands of various categories for over ten years,including dozens of leading brands.The industry that he serviced covers food,clothing,household appliances,beauty,home appliances and other categories.He focuses on brand planning and has accumulated rich experience in brand positioning,marketing planning and visual design.He is now the vice president of LAOJIN MOFANG,helping Lao Jin Mo Fang to carry out the “China-Chic” transformation,leading the work of brand management,product innovation and marketing planning.

Lin Lipeng, Director of EMXEE brand Marketing Center, was fully responsible for brand building and brand marketing of EMXEE Group.

Prior to that, he was Director of Marketing and Head of public relations at MARUBI, where he was responsible for integrated marketing, content marketing and social media communication. Among them, the representative case of Tony leung chiu-wai eye “, “Tony leung chiu-wai, zhou xun, afraid of the dark X” phenomenal brand integrated marketing programs, and jiangsu TV “let’s love each other”, hunan satellite TV “flowers and juvenile”, zhejiang TV, “have you all the way” and so on several variety of brand content sale, also helped create a number of brand hot style sheet is tasted.

He has also worked in Head advertising and public relations firms. We have rich practical experience in brand building, integrated marketing, content marketing, explosive product building, star communication and so on.

He joined Three Squirrels in 2016 and has served as the chief brand designer, product director, and co-founder of the sub-brand and Xiaolu Blue Blue during his 6 years of service.
He has rich experience in visual design and product operation, and is especially good at building new brands from 0 to 1. He is especially good at building new brands from 0-1. Under his promotion, DeerBlue has achieved a leap of sales of over 100 million in 218 days, and the following year, the year-on-year growth of 400%, the cumulative sales have exceeded 1 billion, becoming the leading brand of baby snacks in China.

Anya Yang is currently the head of the customer marketing of Mars Wrigley’s e-commerce channel, responsible for the DCOM marketing and consumer operations. Through DCOM marketing campaigns and digitalization-driven business innovation, Mars Wrigley achieved all categories gain share in 2022.
Prior to Mars Wrigley, Anya worked in P&G’s sales department, responsible for e-commerce key account management, and she also had experience in offline traditional channel sales management.

Jianlong Shen is currently the director of the market content marketing director of the Goodbaby International Holdings Limited. He is fully responsible for the formulation of the content marketing strategy of the Chinese brand GB GoodBaby, MECAP and other brands of the Chinese brand GB GoodBaby, and the implementation of brand marketing activities. Before joining the Goodbaby International Holdings Limited, Mr. Shen Jianlong worked in the world’s top 500 companies such as Ping An Group and was also a continuous entrepreneur. The categories involved include smart hardware, audio, beauty mirrors, mattresses, mothers and infants, etc. He is a senior marketing person, and is particularly good at creating industry phenomenal explosive products through social platform content marketing. Jianlong Shen graduated from the School of Public Management of Nanjing University of Finance and Economics in 2011 and obtained a bachelor’s degree in management.

Junhua Wang is an expert in brand strategy and commercialization management. He has 3 years of experience in foreign brand enterprises and 12 years of experience in e-commerce (including 6 years of live e-commerce experience and 3 years of brand growth experience in omni-channel). In particular, she is good at maximizing traffic efficiency and long-term growth of the brand through the integration of e-commerce channels, live streaming and social media. Long-term service brands include Alibaba Group, Bytedance, Kuaishou, Procter & Gamble Group, Mars Group, IKEA Group, Jialan Group, Baiquing Group, Jianhe Group and other famous brands at home and abroad, and provide long-term internal training for well-known brands and platforms. He has published more than ten books, including a monograph on e-commerce, Mosquito Will Overtake on the Curve of the White Paper on E-commerce.

He is the Party secretary and village head of China Youth E-commerce network Red Village, the rotating chairman of China (Hangzhou) Youth E-commerce Talent Alliance, the vice president of Yuhang Youth Chamber of Commerce in Hangzhou, the secretary-general of Digital Economy Special Committee of Hangzhou Young Entrepreneurs Association, the special entrepreneurship tutor of Zhejiang University MBA, and the entrepreneurship tutor of Hangzhou University students. He has won dozens of honors, such as the Star of Zhejiang Province’s Top Ten Entrepreneurship Planning in 2011, the most popular CEO of Dream Town in 2016, the New Influential Figure of Pinto Business in 2017, the Contribution Award of Zhejiang E-commerce Industry, the Leading Figure of China’s Internet Celebrity Economy in 2020, and the New Figure of the 12th (2020-2021) Tiger Xiao Award.

Responsible for brand marketing, product marketing, user development and public relationships.
– JIDU Auto, the leading smart EV startup founded in 2021 with a registered capital of RMB 2 billion, is backed by Chinese tech giant Baidu (Baidu.com) and automative leader Geely. The company aims to develop the world’s top autonomous driving and human-computer interaction technologies, creating revolutionary automotive robots with emotion and intelligence.

New retail/omni-channel live streaming operation expert, have engaged in retail industry for 15 years, focusing on new retail and omni-channel live streaming, with online and offline front-line experience, also leading zerio-one new retail digital projects for many times. Owner of three national copyright certified live streaming courses, judge and sharing guest of digital marketing awards such as Tiger Roar Award /TBEs. The leader of Oh Card Corporate, personal growth, Organizational development and business Acceleration Coach.During working in Liby science and technology firm, he took responsible for setting up the system of live streaming. Through standardization of live steaming management, systematic training of live streaming and visualization of the data, nearly 100 large-scale live steaming and there were nearly 100,000 normalized live streaming were organized and implemented to promote enterprises to realize digital transformation and achieve the goal of performance growth.