Carol has more than 15 years of experience in brand marketing, which has worked in Group M, Youku and AddNewer Technology. She has continuously served many well-known brand of FMCG such as P&G, L’Oreal and Libai . From online TV to CTV, Carol has been providing customers with innovative brand marketing solutions. Especially in digital advertising, Carol is good at improving the accuracy and effectiveness of advertising marketing through data insight and technical strategies.
Why is O2O a Thing of the Past
On Dec 6, 2017, Starbucks’ much anticipated “Shanghai Reserve Roastery” opened its doors on Nanjing West Road. This largest Starbucks café in the world has a total floor s...
Mondelez International: Making Consumers Happy to Pay
In this current age, consumers are offered a great abundance of consumer goods and convenience with regards to shopping –with a vast array of choices available. Consumers nowa...
Bloomberg Uses Programmatic Creative To Boost Ad Relevance
When Bloomberg writes a story about a public company or commodity, it’s bringing market information dynamically into the adjacent ad. Bloomberg is packaging up this programmatic...
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