Colin Zhang joined AB-InBev APAC in July 2022 as Head of Data and Digital Marketing, and is responsible for leading China DDM team to build a leading consumer digital transformation strategy with China context and also a business PMO to live the strategy with change management.
Colin is a seasoned marketer and strategist with 12 years exeprience in China, with a track record in launching omni-channel marketing endeavors and digital marketing innovations, and delivering ground-breaking marketing campaigns.
Prior to AB-InBev, Colin was Omni-channel & Digital Marketing Director, for Mars Wrigley China. In this role he led the entire chocolate/gum/mint/fruity confectionary category omni-channel growth strategy, as well as the customer marketing & consumer operation agenda.
He holds a Bachelor of International Political Economy(IPE) & Economics, from Peking University, China and an MBA from Tsinghua University, China.
