David Dai joined XTEP in March 2019, serving as the vice president of the company and the general manager of the children’s business department, responsible for the children’s section of the main brand of XTEP, comprehensively promoting the implementation of the children’s brand’s omni-channel marketing strategy and brand marketing activities.

Before joining XTEP, he worked in sales management, market brand management and other fields in fast consumer and footwear enterprises such as COFCO, COSMO LADY and ANTA, and accumulated rich management experience in market operation and brand overall operation.
Prior to Visa, Danielle was Vice President, Beverage Category for PepsiCo China. In this role she led the entire beverage category growth strategy, as well as the marketing & innovation agenda. Before PepsiCo, she was director of Marketing with Ghirardelli Chocolates in San Leandro, CA.  Prior to that, she worked with McKinsey & Co in Atlanta, GA.  Danielle started her career with Unilever.

Over the past 20 years, he has accumulated rich management experience in market operation and brand overall operation. Adhere to the principle of taking consumers as the center, focus on the mind to create brand+products, and build core barriers to brands. In the strategic layout of the special children’s business, with the spirit of “big country children” as the core, we will work together with China Aerospace to create the “millions of children ask the sky plan” and the “jiao yang plan”, which is the first to enter the school sports professional line, to seize the new opportunities, create the “new” layout, and strive to build the professional sports brand that understands children best. The scale of domestic children’s sports brands ranked second, and the growth rate of domestic children’s sports brands in e-commerce Tmall flagship store was the first for three consecutive years.