Freddie Wang is Retail & Consumer Goods industry lead at Microsoft Greater China, responsible for Microsoft’s Retail & Consumer Goods market strategy, solution ecosystem, and key customer relationships in Greater China.

He has been working at Microsoft for nine years, during which he led Microsoft’s ecosystem development and business transformation in the retail and consumer goods industry, and has unique and in-depth insights and practices on China’s “new retail” development and the digital transformation of the retail and consumer goods industry. He has helped many large retail enterprises achieve intelligent and digital customer marketing and supply chain, and served as an external chief consultant to guide multinational executives on planning suggestions and project investment decisions in the field of artificial intelligence.

Before joining Microsoft, Wang Han had more than ten years of experience in management consulting. He served as a consulting director at internationally renowned consulting firms such as Accenture and Ernst & Young, serving large retail, consumer goods, and manufacturing enterprises, helping customers achieve strategic transformation and performance improvement in domestic markets, as well as Southeast Asian and European markets.