Junhua Wang is an expert in brand strategy and commercialization management. He has 3 years of experience in foreign brand enterprises and 12 years of experience in e-commerce (including 6 years of live e-commerce experience and 3 years of brand growth experience in omni-channel). In particular, she is good at maximizing traffic efficiency and long-term growth of the brand through the integration of e-commerce channels, live streaming and social media. Long-term service brands include Alibaba Group, Bytedance, Kuaishou, Procter & Gamble Group, Mars Group, IKEA Group, Jialan Group, Baiquing Group, Jianhe Group and other famous brands at home and abroad, and provide long-term internal training for well-known brands and platforms. He has published more than ten books, including a monograph on e-commerce, Mosquito Will Overtake on the Curve of the White Paper on E-commerce.

He is the Party secretary and village head of China Youth E-commerce network Red Village, the rotating chairman of China (Hangzhou) Youth E-commerce Talent Alliance, the vice president of Yuhang Youth Chamber of Commerce in Hangzhou, the secretary-general of Digital Economy Special Committee of Hangzhou Young Entrepreneurs Association, the special entrepreneurship tutor of Zhejiang University MBA, and the entrepreneurship tutor of Hangzhou University students. He has won dozens of honors, such as the Star of Zhejiang Province’s Top Ten Entrepreneurship Planning in 2011, the most popular CEO of Dream Town in 2016, the New Influential Figure of Pinto Business in 2017, the Contribution Award of Zhejiang E-commerce Industry, the Leading Figure of China’s Internet Celebrity Economy in 2020, and the New Figure of the 12th (2020-2021) Tiger Xiao Award.