Li Chengze is the vice-President of Marketing of Linshi Furnishment Group. He is fully responsible for the development of online and offline marketing strategies and the execution of brand marketing activities in the terminal market.

Prior to joining Linshi Furnishment Group, he was the head of marketing in a nationwide home retail chain, where he was responsible for marketing of home retail in various categories and formats. Previously, he also worked as a reporter in top three metropolitan newspapers in China; In the international 4A advertising company engaged in brand strategy marketing work. He later co-founded two Internet technology start-ups.

Li Chengze has rich experience in marketing, Internet integrated marketing, brand and marketing strategy development. In recent years, he has been focusing on the integrated marketing and Internet transformation of new home furnishing retail brands, and has accumulated rich actual combat cases. In addition, it has won the Tmall Integrated Marketing Award for many years in a row, and won the champion of finished furniture sales on double 11 for four consecutive years, and helped Linshi Furnishment Group realize the digital transformation and upgrade of the brand.