Sarah Xiang joined Philips in 2004 and now takes role as E-commerce leader of Personal Health business unit, responsible for E-commerce sales strategic planning in Ali, JD, Douyin, Pinduoduo and other E-commerce channels. She strives to drive the vigorous growth of E-commerce business, leads the team to achieve ground-breaking milestone, and amplifies brand preference of Philips via E-commerce channels.
During her 18 years at Philips, Sarah Xiang has contributed in various roles among marketing and sales, which cultivated her strategic thinking and rich retail sales experience. She has a deep understanding of Chinese retail market and consumers. With her innovative thinking and profound E-commerce knowledge, Philips E-commerce business will be stepped forward to another milestone.
