TJ, Head of IP ENTERTAINMENT, LINE FRIENDS CHINA
Served as the strategic director of the East China region of Xiaomi marketing center, and the digital marketing director of Carat, Dentsu Aegis Group.
Since 2012, he has fully shifted to digital marketing and was committed to brand communication strategies and innovations in the industry.
Since joined LINE FRIENDS, he has continuously explored the development strategy of overseas IP in China. Meanwhile, he’s also actively involved in the innovation of IP marketing and business model. Now he is fully responsible for the brand experience, digital assets and content development of all IP series by LINE FRIENDS.
