Ms. Zhao Xiuwen is currently in the China Brand Department of China Resources Snow Beer, and is fully responsible for the formulation of the brand promotion strategy of Super X and the content of the marketing activities of its youthful core single product SuperX. Bravely Breaking into the End of the World can be said to be a classic that is difficult to imitate and surpass among Chinese beer brands. It took 16 years to “break” into its own sky. At the same time, she is also the general director of the Metaverse project of Snow Beer, and she is the first in the beer industry to use Metaverse marketing to open a new way of communicating with young people.

Before joining China Resources Snow, Ms. Zhao Xiuwen worked in Mengniu Group and a world-class 4A advertising company respectively. She also has rich experience in product research and media fields. The practice of all-round marketing and brand management, as well as her own experience of the life circle of the Z era, are the driving force for her to continue to explore and communicate with consumers in order to practice the new world.