15 years experience in brand marketing and digital transformation. Spend past 5 years to focus on consumer-centric digital OPS, including methodology development, enterprise practice and organization building. Before founded Growthidea with GGN, Jarod acting as the BU commercial leader in one of the China internet giant. By serving the global famous consumer goods company for 10 years, Jarod build the expertise in brand building, category management and development, product lifetime value management, market strategy planning, channel management and KA management.
